広告、セールス Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J-B US non-Franchise Leadership)
Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J-B US non-Franchise Leadership) Jossey-Bass Markides, Constantinos C.
Discover why being a "fast second" is often more financially rewarding than being at the cutting edge.If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the ・・・
Discover why being a "fast second" is often more financially rewarding than being at the cutting edge.If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the ・・・
・配送方法は当店指定のものとなります。変更希望の場合は別途追加送料を頂戴します。
・送料無料の商品については、当社指定方法のみ無料となります。
・商品画像へ、表紙についているステッカーや帯等が映っている場合がありますが、中古品の為付属しない場合がございます。
・写真内にある本・DVD・CDなど商品以外のメジャーやライター等のサイズ比較に使用した物、カゴやブックエンド等撮影時に使用した物は付属致しません。